Huawei's new sub-brand is called Osta and debuts with the flagship-level Osta O1 and wide-screen O1 Pro

Rating
Rumor
Status
Active
Expected
Not announced (earlier tips said November)
First reported
Nov 5, 2026
Last updated
Nov 5, 2026
Categories
Google / Android

The claim

Huawei's upcoming sub-brand, reported in Chinese as Xingmang, will be called Osta in English and launch with two flagship-level phones: the Osta O1 with a quad-curved screen and the Osta O1 Pro with a 6.39-inch 1.5K wide-aspect flat screen and up to 16GB/1TB.

Why we rated it Rumor

Two Weibo tipsters that GSMArena calls reliable say Osta will be printed on retail boxes. Positioning the phones as flagships contradicts an earlier leak of Kirin 8-series mid-rangers, and an earlier tipster warned the English name might differ. Huawei has not confirmed the brand.

Sources

Ratings are editorial opinion and change as evidence changes. How we rate.